Homes & Lifestyles

By Paul & Ginger Conti

Author: The Conti Team

30 Powerful and insightful Questions to Ask A Real Estate Agent Before You Sign Anything!!

30 Powerful and insightful Questions to Ask A

Real Estate Agent Before You Sign Anything!!!

 

  1. How many years have you been in the real estate business?
  2. How many homes have you sold in your career? Can you prove it? How does that

relate to the statistics of the National Association of Realtor?

  1. What is your educational background before your real estate career?
  2. Do you offer any guarantees? What are they?
  3. Do you have any testimonial letters from previous clients I can see?
  4. Can I call some of your past clients?
  5. What kind of experience and training do you have in negotiating?
  6. Can I get out of the listing if I’m not pleased with your services? Without a hassle?
  7. Do you have a WRITTEN Marketing Plan for marketing my property? Can I have a copy?
  1. May I see your resume?
  2. Where does your company rank among other companies in the area?
  3. Are you a member of the National Association of Realtors? Are you a member of the local Board of Realtors? Why should that be important to me?
  1. Are you a member of the mls? What is that? How will that help me?
  2. Does your company have a well-known logo that people would quickly recognize in order to bring more and quicker attention to my home?
  1. Is your company large or small? Does that make a difference to me? How?
  2. Will you work with me if I am not referred by someone?
  3. Do you stay in touch with me from the beginning of the listing until the closing? How often?   In what way?

18. Do you personally spend money on advertising? Does your company spend money on               advertising?  Where? How often?

  1. How” High tech” is your business? Do you have your own computer? How many computers do you have in your office? How advanced are your software programs?
  1. Do you advertise through the Home Hotline 800# service?
  2. Does your company advertise electronic classified ads? What are they? How or why is that a benefit to me?
  1. What support do you have in place?
  2. Do your” For Sale” signs stand out and draw attention so that potential purchasers driving by will notice them and take down the phone number? How are they different?
  1. Do you do anything to prepare a house for the market? What? At No Extra charge?
  2. Do you have a plan for marketing within as well as outside of the real estate profession? What is it?
  1. How much time and money are you willing to invest in telemarketing to the homeowners in this area to find out if they know someone who would like to live in my neighborhood?
  1. Do you do Open Houses? What kind? How do you maximize their effectiveness?
  2. Do you offer a FREE home repair service? Do you prepare flyers on my home?
  3. Do you do Direct Mailings about my property? To whom? How many? How often?
  4. Will you personally be there when contracts are presented to handle all the negotiations?

     Courtesy of PAUL & GINGER CONTI   Realty ONE Complete 916-677-7446

          Since 1977

Finally, The Truth About Why Your Home Didn’t Sell

Do you know the difference between passive selling and active marketing? Until you do, you won’t even have a chance of selling in today’s market

Dear Home Seller,

Based on information obtained from the Multiple Listing Service, it has come to the attention of hundreds of real estate agents that your home is no longer available for sale, and your phone is probably ringing off the hook with calls from agents who promise to do a better job and have the formula to get your home sold if you only give them a chance.  And I bet you’re asking yourself…

Where were all these agents 90 days ago?

It’s a fair question.

Unfortunately, the answer isn’t all that simple.

The most common answer you’ll hear is “your price is too high.”  And while that is sometimes the case, it is only one of many possible reasons which may be responsible for your home not selling during its original listing period.

You may feel, deep down, that a lot more could have been done…

Let me just say this: I am absolutely certain that your agent did everything he or she knew to do in order to get your home sold.  Chances are they did their level best.  Would it surprise you to learn it may not be the agent’s fault at all?  But it’s certainly not your fault either, is it?

Here’s what I mean.  Things have changed and so have the strategies used in marketing real estate.  Do you know the difference between passive selling and active, innovative marketing?

Passive selling is what we used to do in real estate.  Put up a sign, place the property on the Multiple Listing Service and wait for the Buyer to come to us.  And if that didn’t work we might hold an Open House or place an ad in the newspaper.  Sound familiar?

Or we call it the three Ps.   Put on the market.  Put a sign up. Pray that someone will come.

These methods simply are not enough in today’s marketplace.  I’ll bet that no one knows that better than you at this point.

Now, as for active, innovative marketing, in a nutshell this is the type of marketing that is working.

It requires you or your agent to actively and aggressively seek out, hunt down and draw out the most likely buyer for your home.  The targeted buyer if you will.  The targeted buyer (which is always the right buyer) will pay the most money for your home.

Why?

Because they’re the one person that appreciates and is looking for what you were when you bought. They would have probably made the same improvements you did.  Therefore everything you’ve done to the home has value to them.  Makes a lot of sense doesn’t it?

So, passive selling is waiting and hoping.  Active marketing on the other hand is the exact opposite.  It is making things happen by taking action that produces results.

After all, results are the only things that count.

So the question becomes how in the heck do we make things happen?

Well, to start with you need to do things a lot  different. Something “out of the ordinary”.  You see, by doing things differently your home will get noticed!  Realize that your home is competing against some 3,000 Properties that are for sale Right Now.

“TOP  3 MARKETING TOOLS TODAY”

                    What we have no one has!

We spend thousands per month on marketing our clients properties.

  1. We have  staff who calls areas looking for buyers 4 hours a day 5 days a week.
  2. We list 5 to 10 homes a week. Most Realtors would list 9 to 12 a year.
  3. With all our listings, we get thousands of calls from buyers.

We have several more marketing tools, and we would love to share them with you.

There is a reason we are one of the Top Real Estate Team in Sacramento and Placer counties.

That’s why it is absolutely critical to realize whether you hire us, another agent, or sell your home yourself, that in today’s world we are all exposed to almost 1,000 messages to buy or sell everyday therefore it is vitally important that you implement the most active, innovative and aggressive marketing efforts you can or hire someone who can! We can and we are doing it.  We take out all the worry and you get your home SOLD.

About now you may be wondering why doesn’t everyone do this type of marketing. We really don’t know, other than awareness.

Active marketing is what will get your home sold for the most money, in the quickest amount of time, and with the least amount of hassle to you.

Depending on how fat you want your home sold. We have one marketing system that we will guarantee to get you multiple offers in 10 days or less or we will pay you $500.  We call it our sell it fast and sell it for more program.  Maybe its too fast for you? We can explain this program to you.

 You Don’t Have To Wait Until Next Spring…

 …or for interest rates to drop

…or for consumer confidence to return, or the deficit to disappear

…or for any of the other earth shattering events to occur…

… To Sell Your Home…

 If you are really serious about selling your home… if you really want it sold for the most money, in the shortest amount of time and with the least amount of headache and hassle call us.

We would be happy to drop by and share with you everything we know and exactly what it will take to get your home sold.

If you decide to hire us for the job, great.  If not, at least you’ll have enough information to make an informed decision.

We imagine if we were in your position we’d feel like the last thing we wanted to do was talk to another real estate agent, and you really aren’t alone.  Fact is, some of our most satisfied customers have felt the same way you’re feeling right now.

Like you, they had a very disheartening experience attempting to sell their home the first time around using the “conventional” marketing methods, the “traditional” real estate selling techniques that worked fine in the 80’s and 90’s but are simply not enough in the year 2017 and behold.

And you know what they found?  That as they think back, it all started  with the first step.  They picked up the phone because what we were telling them made perfect sense.  Most people recognize the truth when they hear it.

Over and over again we hear this: “We almost didn’t call you Paul & Ginger.  It scares me to think about where we would be right now if we hadn’t.  Thank you for helping us get what we needed so that we could finally get on with our lives

Please, Do Not Relist Your Home Until You

Meet With Us And Get All The Information You Need.

 It only takes a few minutes, doesn’t cost you a dime, and we  promise to keep our time together short, factual, and very, very informative.  Maybe even entertaining!   (No guarantees on that one!)

Speaking of guarantees… let me ask you: Did your previous agent offer you a guarantee?  Not that your home would sell – that’s impossible – but, rather, in the event you were not absolutely, 100% satisfied with their service, with them actually doing everything they promised they would do – did they offer you a guarantee that if you weren’t satisfied, for whatever reason, you could cancel the listing agreement?  No if’s, and’s or but’s about it? We DON’ T sign a long-term agreement and we can explain to you how our service couldn’t not cost you a dime in some cases. You’re in control. Fair enough?

We also ad this feature!

You see, we don’t believe that as a professional – we should have to resort to “locking” someone into a long-term-deal without any way for you to terminate or fire them if the job isn’t getting done.

If we say we  are  going to do something – then by all means, we should be held accountable for doing it, shouldn’t we?

We think so.

After all, results are what count.

Results!

You can’t take promises to the bank.  (Well, you can but what good will it do ya?)

And you certainly can’t cash an equity check with good looks and sales hype.

You need action.  Action that ends with results.  The results you want and need.  Anything short of that just isn’t enough.

Fair enough?  We’re up for the challenge.

So let us suggest that you hop up right now (not later) and

give us a call at 916-677-7446.

We’re not long-winded (thank goodness).  It’ll only take about 15-20 minutes.   If it takes longer than that, it will only be because you have more questions.  Fair enough?

Well, we hope we’ve got you thinking…

If so, then we’ve done our job.

Most people don’t think at a time like this – they panic.  They react.

You’re different.  You’ve taken a proactive stance.

How do we know?

That’s easy… you’ve read this letter (and that took a bit of your valuable time).

If you can do that, then you certainly can pick up the phone and call us, can’t you?

What’s the worst thing that could happen…we spend a few minutes learning?

Last we heard…that was good!

So go ahead.  Call us  while everything is fresh on your mind. 1-916-677-7446.

We are waiting for your call!

 We’re  sure you have plenty of questions.

Let’s talk.

Sincerely,

Paul & Ginger Conti

Serving the community for over 40 years

Realty ONE Complete

916-677-7446

http://TheContiTeam.com

 

“Serving the Area for 38 Years”

P.S.  If you have already listed with another agent, please disregard this letter.

It is not  meant to be a solicitation.

P.S.S.  Remember it won’t take a heck of a lot of time to explain our step-by-step marketing system in detail.  Where we go from there (if anywhere) is totally up to you.  No pressure.  No hassle.  Free information.  Call

How Home Staging Can Help You Net More, Sell Faster And Avoid Wasting Money On Unnecessary Repairs!

HERE IS THE PROOF!!

The  biggest mistake is home owners are not using the services of a Home Stager. Oh, sure their home might look so so. But it’s like apples and oranges. Home Staging will get a seller 5 to 10% more and a faster sale.

How do we know?

We are the founders of Home Staging in 1997.  We have the proof with personal experiences after  staging and selling over 550 homes  in an average of 18 days. Many of these homes had been on the market with other Realtors. Some were on the market up to  one year.  We relisted the homes and staged them and things changed very fast. An 18 days average sales time and we never reduced the price. No one knew what home staging was. We have so many stories.

Staging Success Stories

Staging Story #1  One home owner wanted to remodel their kitchen and spend $30,000. We said no. We staged the home and it sold with multiple offers.

Staging Story #2  A funny one was a home owner came home after stopping for a drink with friends when she came into her home, she thought she was in the wrong house . We had staged it while she was at work.

Staging Story #3  We put a vacant home on the market and a few agents showed it before we staged it.  After we staged it the same agents had gone back and called us and said “What did you do to this place its looks so much better”

Staging Story #4  We got a call from a home owner who was wanting to sell. They told us that they wanted to complete  a to do list before we came over. We told them we should come over now. After we did we cut their to do list down to a few things. They saved time and money we staged it and it sold for more than they asked for. This has been a problem with many home owners. They over improve and spend unnecessary money. 

We still get calls from agents wanting to know if we have any new listings coming up because they love to show our listings.

We have helped home owners cut their to do list down to very small tasks. Many home owners are doing too much improvement and are spending unnecessary  time and money. We help them with this when we visit the home.

Now time has gone by.  Since then after Ginger wrote the book “The Art of Home Staging” many stagers have read he book and have started a staging business.  And time has given proof with surveys that the National Association of Realtors have done. Which we knew from our own experience in the beginning.

Below is the results from the surveys by the National association of Realtors and Zillow

• YOU WILL MAKE A LOT MORE MONEY!
In a 2015 survey of 3,500 homes professionally staged, over 50% sold for 10% MORE than their unstaged neighbors

• STAGING DOESN’T COST A DIME!
When a seller spent an average of 1% of the value of their home on staging they saw an average of 1000% return on investment.

• YOUR HOME WILL SELL MUCH FASTER!
In our recent Real Estate Staging Association survey, professionally staged homes spent 72% less time on the market.

• BUYERS CAN VISUALIZE THEMSELVES LIVING THERE
In a 2015 National Association of Realtors survey, over 81% of buyers said it was easier to visualize a staged property as their next home.

• ONLINE HOME PHOTOS WILL STAND OUT
According to the national Association of Realtors, over 95% of buyers are online FIRST looking at photos of homes BEFORE they go visit or call an agent.

• HOME SELLERS CANNOT VIEW THEIR HOME OBJECTIVELY
If you can’t view objectively, you can’t package effectively and it’s nearly impossible for a seller to be objective about their home.

• YOUR HOME’S FLAWS CAN BE OVERLOOKED
According to the National Association of Realtors, almost a third of buyers will “overlook property faults when a home is professionally staged”

YOU CAN RELAX
You will have the satisfaction of knowing you have done everything possible to get a quick sale and not leave money on the table.

• MOST AGENTS CONSIDER IT A CRITICAL NECESSITY
According to a 2015 Zillow survey of real estate experts, home staging was listed as a TOP TWO necessary item for sellers!

call us and let us come by and help you with your to do list. And tell you what you do and don’t need to do. You will be happy you did. Why not work with the founder and expert with over 40 years Real Estate Experience.

Paul & Ginger Conti Realtor/Stager 916-677-7446
Homestagers.com

 FREE- When you list with us our expert staging services an ($2,367 value) 

Get a Download copy of “The Art of Home Staging” Click HERE  

Seniors Helping Seniors !

We Care And That’s Why We Do What We Do!

Who Are We?                     

We are seniors who care about others. We have spent most our lifes helping people. Our years of experience has given us wisdom and know how to help in many ways. We have been married for over 50 years and we have grand kids. We visit nursing homes and connect with seniors several times a week. We listen to what they have to say and stay on top of needs and wants.

Seniors Real Estate Specialist – SRES

Paul & Ginger Conti

We have full access to the following to help in any way with referrals as requested..
Adult Day Centers
Affordable Housing
Alzheimer’s or Dementia
Veteran Benefits
General Information
Area Agencies on Aging
In-Home Care
Care Giver Resources
Insurance
Legal – Elder Law
Financial
Medical
Professional
Senior Move Manager
Nursing Home Locator
Real Estate Specialist
Senior Care Manager

How things work when its time to move. Here is an example on how we helped a family.

Professionals Make Moving Easier & Faster

Moving from a long-time residence does not need to be overwhelming or lengthy. By engaging professionals you can increase efficiency, minimize stress, benefit from expert advice and move quickly. One of our clients was in their new home 27 days after making the decision to move.

Below is the timeline of a move by one couple. They had lived in their home over 40 years and had contemplated moving to be closer to their sons in two or three years. We supplied them with suggestions for senior communities 8 days prior to this timeline. Then, after a fall in the garden, a trip to the emergency room and a sore knee, moving sooner started to look more attractive.

The Timeline
This is a summary of their significant moving dates.
Day 1 – The “wake-up” fall occurs.
Day 2 – Toured communities and fell in love with one.
Day 5 – Consulted again with our specializes regarding resources to facilitate their move.
Day 6 – Met with us who explained the process, timing and market dynamics.
Day 7 – Revisited their favorite community and saw a lovely apartment that was newly available. Put down a deposit.
Day 8 – Signed listing agreement with us.
Day 9 – Introduced a move management company, which signed an agreement with them to help with packing, moving and clean-up. For the next few days the move manager came to the house to pack and sort items that were then shipped to their children and
to the new apartment.
Day 27 – Moved into their new apartment.
Elapsed time was 27 days from the decision to move until the actual move-in.
Day 30 – Move management company finishes cleaning all remaining items from the house.
Days 33-43 – Crew, supervised by us, did painting, landscaping and staging of the home and it is offered for sale.
Day 54 – The house was sold and entered into escrow.
Day 71 – Escrow closed.

So, how quickly can a move occur? In this case 71 days from the day they decided to move this couple received the proceeds from the sale of their home and they had already made new friends, found a new hiking trail, and were spending their time engaging and enjoying life instead of raking the leaves in their former yard.

And in their own words, “We both agree, we are very glad we made the effort to move while we were still healthy. Our move to a very comfortable, independent living retirement apartment works.”

Call us anytime for a FREE consultation
Paul  & Ginger Conti –Realtor

40 Years Experience
Seniors Real Estate Specialist – SRES
916-677-7446

Realty ONE Complete

Rocklin,  Ca

Our 50 Year Story…

http://www.MeetPaulandGinger.com

How to Beat Home-Seller Stress

Time to sell your home?

Of all the things you own, your home probably stirs up your emotions more than anything else.

The day you bought it, you felt happy and relieved and pained all at once—you loved your new house, and the search was finally over, but wow, that was a lot of money! When an appliance died or the roof sprung a leak, you felt frustrated. The compliments you received on your redecorating made you proud.

And the day you decide to sell, you feel every emotion under the sun.

As a home seller, you try your hardest to be practical and see your home through buyers’ eyes. But let’s be honest—that probably stings a little bit! What you call charming quirks they call imperfections in need of repair. And then your emotions surface.

Practical, shmactical—you’re feeling sentimental, darn it!

Here’s what’s going on: A lot of those emotions can be traced to pride. You’ve grown attached to your home, no matter how much you’re ready to move on. It’s a reflection of you, after all! You’ve spent years making memories in it and decorating it in a way that expresses who you are. And to you, those things are priceless. So it’s easy to take criticism personally.

Here’s how to make that happen:

Know that it’s normal to feel some attachment to your home, but don’t allow that attachment to lead to overpricing. An overpriced home will turn away buyers before they even have a chance to look at it. And those who do like what they see will probably put in a more reasonable offer anyway. Instead of overpricing, focus on bringing out the best your home has to offer to get the best price possible: Make simple repairs, clean it until it shines, and stage it well! Then work with a real estate pro to find an asking price that’s fair.

When the criticism starts rolling in, remember that it’s not personal. Lower-than-expected offers and contract negotiations that request repairs are normal, so don’t take offense or assume those offers aren’t serious. If you hold out for a higher offer or one that doesn’t ask for as many concessions, you might be waiting forever! A real estate pro can help you navigate stress and negotiate a deal both you and your buyer can be happy with.

A successful home sale means you and your family can get on with  your life—in a new house that you can make your home.

We are and would be happy to help you in anyway.

Our 38 years experience ( Experience brings profit)

We have sold over 1,000 homes. Yes we know how to get things done.

Our marketing is the most highest and best in all of Sacramento and Placer county

NO one can give you these skills. No One!

Call Paul & Ginger Conti – 916-677-7446  Text or Call Today

Senior Team Members

Keller Willaims- Tom Daves Team

Here is our marketing program..

Finding The Home Value When Selling….

Hello From Paul Conti,

With over 37 years of selling real estate and selling over 1,000 homes personal I have created the most interesting home value video. The proof is in the experience. This is the truth and nothing but the truth.

Call Paul Conti   916-671-7446

Realty ONE Group Complete

www.MeetPaulandGinger.com

Your Home Sold in 29 Days or Less…

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